European plant hirer places ‘major order’ with JCB25 October 2019

European plant and tool hire company Boels Rental has placed its biggest ever order with JCB as it invests in a new machine fleet, all fitted with latest telematics technology.

Netherlands-based Boels Rental has placed an order worth £26 million for 445 JCB Loadalls, midi and micro excavators featuring LiveLink Telematics monitoring system.

The new fleet features Loadalls ranging from 525-60 to 540V180, 55Z and 86C midi excavators, along with micro excavators, which will join Boels Rental fleets at depots across Europe, including Belgium, Netherlands, Germany, Poland, Slovakia, Austria and Italy.

The JCB LiveLink telematics system will enable Boels Rental and its customers to monitor all aspects of machine activity, safety and maintenance checks via an online portal, with instant notifications on scheduled services and critical alerts to ensure machine downtime is kept to a minimum.

The order further strengthens JCB’s long-term relationship with Boels Rental and brings the total JCB machines bought in recent years to more than 2,000.

JCB Group MD for Global Major Accounts, Yvette Henshall-Bell, says: “We are delighted to secure this major order from one of Europe’s leading plant hire companies. We place great value on building strong long-term relationships and understanding our customers’ needs.

“Boels Rental is a great example of how this works – they trust the quality of our machines and are keen to move with the times by investing in our world-class LiveLink telematics system. We are proud to have delivered more than 2,000 machines to Boels Rental’s European fleet in recent years.”

Boels Rental director of Fleet Operations, Guy Cremer, adds: "Over the years, JCB has shown great understanding of our sector and developed a market-leading range of products tailored to the rental industry. Our customers like JCB machines for their reliability and innovation and I am sure the addition of LiveLink telematics will add even greater value.”

Picture caption (left to right: JCB Major Accounts Director for Belgium and Netherlands Rene Wetzels, Boels Rental Director of Fleet Operations Guy Cremer, JCB Group Managing Director Global Major Accounts Yvette Henshall-Bell, Boels Rental Technical Manager John Smeets, JCB Managing Director Global Major Accounts Claudio Fiorentini, Boels UK Commercial Director Jim Field and Boels Rental Product Development Manager Volker Blome.

Adam Offord

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